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#SIU_for_life 2015-07-28 00:00:00

When you have worked twenty years in the digital industry, it is very easy to get fed up with technical developments, and it seems to you that hardly anything can surprise you to the point of saying: "Yes, this will turn the world upside down!" 3D printing can make you think so.

3D printing is no longer news and it seemed like nothing special, although when you first heard about such a possibility, a pattern break occurs and your mind refuses to believe it. We are at a tipping point, on the verge of something grand. 3D printing has dropped in price and is undergoing quantum leaps, and is about to enter the mass market and spark a new industrial revolution that will offer some of the most exciting opportunities we've seen for brands since the birth of the internet.

In 2011, The Economist wrote: “Just as no one could predict the impact of the steam engine in the 1750s or the printing press in 1450, or the transistor in 1950, it’s impossible to foresee the long-term prospects of 3D printing. But the technology is evolving, most likely, it is ready to change all the industries in which it begins to be used. "

One can venture to speculate that one of the first industries to actually see significant impact will be digital marketing.

3D printing, also known as additive printing, first appeared in the 1980s, and the term 3D printing was first used by MIT in 1995. Basically, it is the process by which a printer sequentially applies layers of material to create a solid object. Just type in "3D printing" into any search engine, and you will come across a wealth of amazing examples that will help you realize the limitless possibilities of additive technologies. My recent favorite was the runner-up varsity team in a 3D printed boat race.

What's really great is that 3D printing is just starting to appear on the horizon of brands. Ford, for example, launched a campaign to let consumers win a personalized 3D printed model of the new Fiesta.

So, combined with creativity and numerous ideas that seemed insane a decade ago, as well as the relative cheapness and availability of 3D printers, 3D printing can turn our mind about marketing.

Nobody wants to miss the next printer or transistor. Are you ready for the coming tsunami?

Source: http://www.thedrum.com

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